Selected work
Systems that are still running
Every engagement here ended with something measurable changing. The write-ups include what we got wrong on the way, because that is the part worth reading.
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Boulder SEO Marketing
Other
Boulder SEO Marketing
Built the internal GEO toolkit that moves pages into AI search results across ChatGPT, Gemini, Claude, and Perplexity - while lifting traditional SEO rankings- Organic clicks lift
- +32% on flagship client
- Ai overview captures
- 5 client wins in Q1
- Rank timeline
- page 2 → page 1 in 3-4 months
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Credible
Fintech
Credible
Built the refi pre-qualification and rate-comparison flow that routes borrowers to 10+ top lenders - soft-pull credit, real rates, one application, zero hard inquiries- Lender partners
- 10+ integrated
- Time to prequal
- < 3 minutes
- Hard pulls avoided
- 100% soft-credit pre-qual
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Clevergig
Other
Clevergig
Shipped the scheduling engine, React Native worker app, and partner iframe that power Clevergig's staff-planning platform across the Netherlands- Active workers
- 10k+ scheduled weekly
- Partner integrations
- 12 embedded
- Shift fill time
- minutes, not hours
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Be.Live
Other
Be.Live
Rebuilt the streaming engine for NVIDIA-accelerated simulcast, AI comment aggregation, and post-stream repurposing - all in a browser tab, no downloads- Concurrent streams
- 12k peak
- Uptime
- 99.95% over 12 months
- Platforms simulcast
- 5 destinations live
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Agency AI
Ecommerce
Agency AI
Built the AI decision layer that unifies ads, retention, and CRO for Shopify stores - replacing tool sprawl and fractional-CMO retainers with a single console- Tools consolidated
- 8 → 1
- Approval speed
- one-tap, < 30s
- Channels unified
- 6 marketing channels
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XliffAI
Edtech
XliffAI
Rebuilt XliffAI's core platform with a conversational AI tutor, adaptive spaced-repetition engine, and Stripe subscriptions - shipped in 4 weeks and scored a 5.0 Upwork review- Delivery
- 5.0 Upwork review
- Ship time
- 4 weeks end to end
- Retention
- +22% in month-2
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