Insights
Writing from the team
Campaign automation, attribution, AI search and the engineering underneath. Written by the people who build it.
Topic
All
AI
AI Adoption
AI Agents
Case study
Claude
DevOps
EdTech
Engineering Teams
FinTech
GPT
Hotwire
Rails
SDLC
Software Development
case study
engineering
generative AI
-
July 11, 2026
AI Adoption in Software Teams: A Field Report From 2026
I spent months visiting tech teams at outsourcing firms and unicorns. AI adoption is real, but far slower than the headlines. Eight honest field notes. AI AdoptionEngineering TeamsSDLC 5 min -
July 06, 2026
SDLC 2.0 and Beyond: How AI Reshapes Software Delivery
SDLC 2.0 is here: AI drafts the code and review becomes the bottleneck. What to expect from 2.1 and 3.0 in the next two years, and how engineers stay valuable. AISoftware DevelopmentSDLC 5 min -
April 16, 2026
Why your AI content doesn't convert - the RAG solution
Generic AI output looks impressive and converts like a rock. Here's what actually moves the needle AIClaude 1 min -
April 09, 2026
How we reduced CPA by 31% using AI budget reallocation
When the model predicts conversion value per channel in real time, the bid auction gets a lot more forgiving AICase study 1 min -
April 02, 2026
Generic AI vs. business-trained AI
The difference between "wow cool" and "wow, this works." AI 1 min -
March 26, 2026
The 4 stages of AI marketing maturity
From copy-paste ChatGPT to autonomous growth agents. Where are you? AI 5 min
Start here
Tell us where the stack hurts
Send the shape of the problem and we come back with a scoped plan, a timeline and a fixed-cap price - within one business day.
Or run the martech audit first - no email needed to see your score.